inPowered Blog
How to Use Content for a Travel Marketing Comeback
A recent report released by eMarketer + Dentsu states that worldwide travel and transport ad sales are expected to grow by nearly 30% this year, the...
Behind the ANA Campaign: Using AI To Fix Content Marketing’s ROI Problem
“Superhuman results, game-changing trends, real ROI…” These are just some of the phrases that describe inPowered’s case study...
Four Tools to Increase Brand Awareness in 2021
While 2021 is off to a roaring start, many marketers are still evaluating the best tools to positively impact their brand awareness. Consistent brand...
Five Things We Learned About Content Marketing in 2020
2020 has been one for the record books in a multitude of ways. Between a global pandemic, an uprising against systemic racism, and a presidential...
2021 Predictions for Content Marketing
The wild ride of 2020 quickly coming to a close, and while it may not have been the “best of times” it was certainly a year of major and growth for...
Content Intelligence in the News
Extra, extra – read all about it! We’re thrilled to share that inPowered’s new Content Intelligence platform has been a hot topic in the news,...
How Travel Marketers Can Use AI-Powered Content Marketing to Encourage Safe Holiday Tourism During COVID-19
As we kick off the official start to the 2020 holiday season, things are looking very different for most Americans this year. Due to a new surge in...
Native Advertising vs Sponsored Content: What’s the Difference?
A question we get asked a lot at team inPowered is this – what’s the difference between native advertising and sponsored content? While both are forms...
Fives Ways of Using AI-Powered Content Marketing to Understand Shifts in COVID-Consumer Behavior
As we enter month eight (!!) of the Coronavirus pandemic, we have seen many things change within our world – working from home becoming the norm,...
What is Content Intelligence, and Why Do Content Marketers Need It?
On Tuesday, we launched our latest product after months of beta testing – Content Intelligence – to support our mission of helping marketers maximize...
inPowered Launches Content Intelligence + New Website!
Today is a big day for team inPowered — not only have we rolled out the launch of our official new website, www.inpowered.ai, but we also...
Taking a Road Trip to Success: Why Local Destination Marketers Need to Leverage Content During COVID-19
As we enter month seven of the COVID-19 crisis and quarantining at home, it’s clear that the travel industry will take some time before returning to...
