Behind the ANA Campaign: Using AI To Fix Content Marketing’s ROI Problem
“Superhuman results, game-changing trends, real ROI…”
These are just some of the phrases that describe inPowered’s case study on “Using AI to Fix Content Marketing’s ROI Problem,” which won the “Best Use of AI” category at the Association of National Advertiser‘s 2020 B2 Awards. They were so impressed with our campaign that they reached out and asked if they could make it into a formal analysis showing the Future of Marketing. We’re so proud to share how Fortune500 brands are using AI to change how they approach content marketing, content distribution, and content measurement, while also enabling them to optimize campaigns for real business outcomes.