After their first company, NetShelter, was acquired by Ziff Davis, founders Peyman and Pirouz Nilforoush set out to tackle a challenge they knew well: balancing ad effectiveness with user experience. That vision became inPowered AI, a platform built for performance without compromise.

Today, it enables custom bidding algorithms to optimize every impression in real time, activated via PMP across display, video, and CTV, delivering 50%–300% performance lifts on outcomes like CTR, VCR, conversions, and brand lift.

As one of the first platforms integrated with Index Exchange’s on-exchange AI, inPowered AI is at the forefront of sell-side innovation, empowering brands and agencies to make faster, smarter decisions.

Recognized by the ANA for “Best Use of AI,” named to the Inc5000, and honored as finalists in Digiday Tech, OMMA, and The Drum Awards, the company is backed by investors including Gokul Rajaram, Bill Wise, and Ari Paparo, building the future of programmatic: outcome-driven, privacy-friendly, and powered by AI where it matters most.