Our mission is to empower agencies, brands, and publishers to achieve better outcomes through real-time, impression level decisioning

Our Story

inPowered AI is leading the advancement of sell-side AI decisioning, enabling advertisers to achieve better results by activating intelligence directly within the exchange.

After their first company, NetShelter, was acquired by Ziff Davis, founders Peyman and Pirouz Nilforoush set out to solve a problem they had experienced firsthand: the tradeoff between ad effectiveness and user experience. That vision led to the creation of inPowered AI, a platform focused on performance without compromise.

Since then, inPowered AI has evolved into a high-performance AI platform that enables custom bidding algorithms to optimize every impression in real time. Our models are activated via PMP on campaigns across display, video, and CTV - delivering 50% to 300% performance improvement across KPIs like CTR, VCR, conversions, brand lift, and more.

As one of the first platforms to integrate with Index Exchange’s on-exchange AI framework, inPowered AI is at the forefront of sell-side innovation, helping brands and agencies make smarter decisions at the speed of the auction. We’ve been recognized by the ANA for “Best Use of AI,” named to the Inc5000, and honored as finalists in the Digiday Tech Awards, OMMA Awards, and The Drum.

Backed by strategic investors including Gokul Rajaram, Bill Wise, and Ari Paparo, we’re building the future of programmatic: outcome-driven, privacy-friendly, and powered by AI - where it matters most.

Meet the Founders

inPowered’s industry recognition as a pioneer in AI solutions for advertising is a direct result of the hustle and relentless dedication of its team; instilled by Peyman and Pirouz as one of the company’s foundational building blocks that’s been critical to its increasing success. “When my brother and I founded inPowered almost 7 years ago, we could only dream of having a team that’s so dedicated and passionate behind our mission to help brands deliver real business outcomes and ROI,” said Peyman Nilforoush, CEO and Co-Founder.

“Our core company values focus around engaging our employees, bringing passion to each day, keeping it real and building real value for our customers; all while having fun,” said Pirouz Nilforoush, President and Co-Founder. “Teamwork can’t happen on its own – it needs to be catalyzed and an integral part of workplace culture, the people, and their processes.”

Core Values

Our core values drive everything we do: from what we build and who we hire, to how we work with clients and measure success. We are creating a company we are proud of, one that has the power to change the advertising industry as we know it.

Engaging our people

People are at the center of everything we do. We foster an environment of mutual trust and respect so that every person feels supported and empowered to achieve their fullest potential.

Bringing Passion & Hustle into Everything We Do

We bring passion for helping people become the best versions of themselves, each and everyday. We know our mission is lofty and that it will take heart and hustle, sweat and tears to get us there - and that's OK with us.

Keeping It Real

We believe that people and ideas flourish most in an environment of openness and transparency. By always being honest and accountable, we build trust and respect among ourselves and with our clients.

Innovating

We are constantly looking for ways to create game-changing solutions that bring us closer to achieving our mission. We dream big, move fast, take risks, celebrate wins, and learn from failures.

Building Real Value for Customers

We are laser-focused on helping people make informed decisions on things important to them and driving real ROI. That's why everything we do centers on driving maximum value for our customers and colleagues -- when they win, we win too.

Having Fun

We show up every day because we love the people we work with, and are dedicated to our mission of revolutionizing advertising. We may work hard, but make sure to have fun while doing so.