Our mission is to transform advertising with AI that drives outcomes for brands and value for people

Our Story

inPowered AI is leading the advancement of sell-side AI decisioning, enabling advertisers to achieve better results by activating intelligence directly within the exchange.

After their first company, NetShelter, was acquired by Ziff Davis, founders Peyman and Pirouz Nilforoush set out to tackle a challenge they knew well: balancing ad effectiveness with user experience. That vision became inPowered AI, a platform built for performance without compromise.

Today, it enables custom bidding algorithms to optimize every impression in real time, activated via PMP across display, video, and CTV, delivering 50%–300% performance lifts on outcomes like CTR, VCR, conversions, and brand lift.

As one of the first platforms integrated with Index Exchange’s on-exchange AI, inPowered AI is at the forefront of sell-side innovation, empowering brands and agencies to make faster, smarter decisions.

Recognized by the ANA for “Best Use of AI,” named to the Inc5000, and honored as finalists in Digiday Tech, OMMA, and The Drum Awards, the company is backed by investors including Gokul Rajaram, Bill Wise, and Ari Paparo, building the future of programmatic: outcome-driven, privacy-friendly, and powered by AI where it matters most.

Our Culture

We believe the best work happens when talented people feel trusted, empowered, and inspired. That’s why we prioritize transparency, collaboration, and continuous learning, wherever you are in the world.

Every quarter, we bring the full team together in person for offsites that spark creativity, strengthen relationships, and align us on our mission. It’s where strategy meets bonding, and hustle meets fun.

We’re building more than just cutting-edge AI, we’re building a company we’re proud of.

When my brother and I founded inPowered almost a decade ago, we could only dream of having a team that’s so dedicated and passionate behind our mission to help brands deliver real business outcomes.

Peyman Nilforoush

CEO & Co-Founder

Peyman Nilforoush

CEO & Co-Founder

Our Leadership Team

Peyman Nilforoush, CEO and Co-Founder — Peyman Nilforoush
CEO and Co-Founder

Pirouz Nilforoush, President and Co-Founder — Pirouz Nilforoush
President and Co-Founder

Filippo Portolano, Chief Technology Officer — Filippo Portolano
Chief Technology Officer

Topper Cruz, Chief Financial Officer — Topper Cruz
Chief Financial Officer

Gabriel Natucci, Head of Machine Learning — Gabriel Natucci
Head of Machine Learning

Marcelo Dias, Lead Backend Engineer — Marcelo Dias
Lead Backend Engineer

Jordan Steiger, Head of Sales — Jordan Steiger
Head of Sales

Laura Gaffney, Head of Strategic Partnerships — Laura Gaffney
Head of Strategic Partnerships

Giselle Corporan, Director of Customer Success — Giselle Corporan
Director of Customer Success

Amanda Joyce, Director of Client Solutions — Amanda Joyce
Director of Client Solutions

Tiffany Graham, Director of Marketing — Tiffany Graham
Director of Marketing

Sara Vila, Head of Design — Sara Vila
Head of Design

Amanda Pesarini, Lead Frontend Engineer — Amanda Pesarini
Lead Frontend Engineer

Frank Nekouzad, Director of Ad Operations — Frank Nekouzad
Director of Ad Operations

Fernando Sonegheti, Director of People & Culture - LATAM — Fernando Sonegheti
Director of People & Culture - LATAM

Danae Erratchu, Director of People & Culture — Danae Erratchu
Director of People & Culture