Our mission is to transform advertising with AI that drives outcomes for brands and value for people

Our Story

inPowered AI is leading the advancement of sell-side AI decisioning, enabling advertisers to achieve better results by activating intelligence directly within the exchange.

InPowered AI story illustration

After their first company, NetShelter, was acquired by Ziff Davis, founders Peyman and Pirouz Nilforoush set out to tackle a challenge they knew well: balancing ad effectiveness with user experience. That vision became inPowered AI, a platform built for performance without compromise.

Today, it enables custom bidding algorithms to optimize every impression in real time, activated via PMP across display, video, and CTV, delivering 50%–300% performance lifts on outcomes like CTR, VCR, conversions, and brand lift.

As one of the first platforms integrated with Index Exchange’s on-exchange AI, inPowered AI is at the forefront of sell-side innovation, empowering brands and agencies to make faster, smarter decisions.

Recognized by the ANA for “Best Use of AI,” named to the Inc5000, and honored as finalists in Digiday Tech, OMMA, and The Drum Awards, the company is backed by investors including Gokul Rajaram, Bill Wise, and Ari Paparo, building the future of programmatic: outcome-driven, privacy-friendly, and powered by AI where it matters most.

Our Culture

We believe the best work happens when talented people feel trusted, empowered, and inspired. That’s why we prioritize transparency, collaboration, and continuous learning, wherever you are in the world.

Every quarter, we bring the full team together in person for offsites that spark creativity, strengthen relationships, and align us on our mission. It’s where strategy meets bonding, and hustle meets fun.

We’re building more than just cutting-edge AI, we’re building a company we’re proud of.

When my brother and I founded inPowered almost a decade ago, we could only dream of having a team that’s so dedicated and passionate behind our mission to help brands deliver real business outcomes.

Peyman Nilforoush

CEO & Co-Founder

When my brother and I founded inPowered almost a decade ago, we could only dream of having a team that’s so dedicated and passionate behind our mission to help brands deliver real business outcomes.

Peyman Nilforoush

CEO & Co-Founder

Our Leadership Team

Peyman Nilforoush, CEO and Co-Founder
Peyman Nilforoush
CEO and Co-Founder
Pirouz Nilforoush, President and Co-Founder
Pirouz Nilforoush
President and Co-Founder
Filippo Portolano, Chief Technology Officer
Filippo Portolano
Chief Technology Officer
Topper Cruz, Chief Financial Officer
Topper Cruz
Chief Financial Officer
Gabriel Natucci, Head of Machine Learning
Gabriel Natucci
Head of Machine Learning
Marcelo Dias, Lead of Backend Engineering
Marcelo Dias
Lead of Backend Engineering
Jordan Steiger, Head of Sales
Jordan Steiger
Head of Sales
Laura Gaffney, Head of Strategic Partnership
Laura Gaffney
Head of Strategic Partnership
Giselle Corporan, Director of Customer Success
Giselle Corporan
Director of Customer Success
Amanda Joyce, Director of Client Solutions
Amanda Joyce
Director of Client Solutions
Tiffany Graham, Director of Marketing
Tiffany Graham
Director of Marketing
Sara Vila, Head of Design
Sara Vila
Head of Design
Amanda Pesarini, Lead of Frontend Engineering
Amanda Pesarini
Lead of Frontend Engineering
Frank Nekouzad, Director of Ad Operations
Frank Nekouzad
Director of Ad Operations
Fernando Sonegheti, Director of Talent & Culture - LATAM
Fernando Sonegheti
Director of Talent & Culture - LATAM
Danae Erratchu, Director of People & Culture
Danae Erratchu
Director of People & Culture
Peyman Nilforoush, CEO and Co-Founder
Peyman Nilforoush
CEO and Co-Founder
Pirouz Nilforoush, President and Co-Founder
Pirouz Nilforoush
President and Co-Founder
Filippo Portolano, Chief Technology Officer
Filippo Portolano
Chief Technology Officer
Topper Cruz, Chief Financial Officer
Topper Cruz
Chief Financial Officer
Gabriel Natucci, Head of Machine Learning
Gabriel Natucci
Head of Machine Learning
Marcelo Dias, Lead of Backend Engineering
Marcelo Dias
Lead of Backend Engineering
Jordan Steiger, Head of Sales
Jordan Steiger
Head of Sales
Laura Gaffney, Head of Strategic Partnership
Laura Gaffney
Head of Strategic Partnership
Giselle Corporan, Director of Customer Success
Giselle Corporan
Director of Customer Success
Amanda Joyce, Director of Client Solutions
Amanda Joyce
Director of Client Solutions
Tiffany Graham, Director of Marketing
Tiffany Graham
Director of Marketing
Sara Vila, Head of Design
Sara Vila
Head of Design
Amanda Pesarini, Lead of Frontend Engineering
Amanda Pesarini
Lead of Frontend Engineering
Frank Nekouzad, Director of Ad Operations
Frank Nekouzad
Director of Ad Operations
Fernando Sonegheti, Director of Talent & Culture - LATAM
Fernando Sonegheti
Director of Talent & Culture - LATAM
Danae Erratchu, Director of People & Culture
Danae Erratchu
Director of People & Culture

inPowered AI is a sell-side AI decisioning platform built for the next era of programmatic advertising. We deploy custom machine learning models directly within supply-side platforms—enabling real-time, impression-level optimization that helps brands and agencies drive measurable outcomes across display, video, and CTV.