
Our mission is to transform advertising with AI that drives outcomes for brands and value for people
Our Story
inPowered AI is leading the advancement of sell-side AI decisioning, enabling advertisers to achieve better results by activating intelligence directly within the exchange.

After their first company, NetShelter, was acquired by Ziff Davis, founders Peyman and Pirouz Nilforoush set out to tackle a challenge they knew well: balancing ad effectiveness with user experience. That vision became inPowered AI, a platform built for performance without compromise.
Today, it enables custom bidding algorithms to optimize every impression in real time, activated via PMP across display, video, and CTV, delivering 50%–300% performance lifts on outcomes like CTR, VCR, conversions, and brand lift.
As one of the first platforms integrated with Index Exchange’s on-exchange AI, inPowered AI is at the forefront of sell-side innovation, empowering brands and agencies to make faster, smarter decisions.
Recognized by the ANA for “Best Use of AI,” named to the Inc5000, and honored as finalists in Digiday Tech, OMMA, and The Drum Awards, the company is backed by investors including Gokul Rajaram, Bill Wise, and Ari Paparo, building the future of programmatic: outcome-driven, privacy-friendly, and powered by AI where it matters most.
Our Culture
We believe the best work happens when talented people feel trusted, empowered, and inspired. That’s why we prioritize transparency, collaboration, and continuous learning, wherever you are in the world.
Every quarter, we bring the full team together in person for offsites that spark creativity, strengthen relationships, and align us on our mission. It’s where strategy meets bonding, and hustle meets fun.
We’re building more than just cutting-edge AI, we’re building a company we’re proud of.
When my brother and I founded inPowered almost a decade ago, we could only dream of having a team that’s so dedicated and passionate behind our mission to help brands deliver real business outcomes.
Peyman Nilforoush
CEO & Co-Founder
When my brother and I founded inPowered almost a decade ago, we could only dream of having a team that’s so dedicated and passionate behind our mission to help brands deliver real business outcomes.
Peyman Nilforoush
CEO & Co-Founder