inPowered AI Becomes the Fastest-Growing Containerized Solution on Index Marketplaces Since Its Launch
Backed by Leaders from The Trade Desk, Mediaocean, MoPub, and Beeswax, inPowered AI Expands Its On-Exchange AI Platform
inPowered AI, the leading sell-side AI decisioning company, announced today that it has become the fastest-growing containerized solution on Index Marketplaces since its launch. This rapid growth reflects surging buyer demand for on-exchange AI that delivers measurable outcomes and greater transparency for advertisers, agencies, and publishers.
As one of the first companies integrated into Index Exchange’s containerized infrastructure, inPowered AI enables real-time, model-driven decisioning directly within the exchange. This architecture allows agencies and brands to optimize private marketplace (PMP) deals using granular, high-signal variables such as contextual data, impression history, and publisher metadata – driving stronger performance at the speed of the auction.
The pace of adoption we've seen from media buyers has been extraordinary, said Peyman Nilforoush, Co-Founder and CEO of inPowered AI. The results prove what we've believed all along: the next frontier of programmatic intelligence lives on the sell-side. By operating directly within the exchange, we're able to make smarter, faster decisions that drive measurable results for our clients.
Paul Zovighian, VP of Marketplaces at Index Exchange, added: “The rapid adoption of inPowered AI within Index Marketplaces speaks volumes. It reflects real demand for sell-side decisioning that’s measurable, efficient, and native to the supply path. Media buyers are looking for innovation that delivers performance without adding friction, and that’s exactly what inPowered AI delivers.”
The company’s breakout trajectory underscores a broader industry shift toward enabling intelligence closer to the auction, where the fastest and most valuable signals live. inPowered AI’s on-exchange models are already powering performance-driven campaigns across major brand and agency partners, establishing it as the leader in sell-side AI decisioning.
About inPowered AI
inPowered AI is the leading sell-side AI decisioning platform. The company’s AI models run directly on the exchange, enabling agencies and brands to deliver better outcomes through real-time, impression-level decisioning. The company is backed by strategic investors and industry operators and is at the forefront of enabling intelligence on the sell-side.