How AAA Achieved a 99% Video Completion Rate Using Sell-Side AI

The Challenge

AAA Club Alliance had a CTV campaign targeting a specific geographic area of northern New Jersey. Due to the small target audience size, the campaign was struggling to scale.

The Turning Point

ACA reached out to inPowered AI to see if our technology could help the campaign deliver in full. inPowered AI used log-level DSP data from the current campaign to train a new, custom model to deliver targeted reach via CTV. The primary KPI was reach among the target audience, with video completion rate the secondary KPI.

The model was hosted in Index Exchange and trained on multiple signals, including: Zip code, site URL, time of day, day of week, device brand,browser and operating system.

inPowered’s AI had full decision access and was able to evaluate every impression across the exchange in real time.
When the model identified high-potential impressions, it stamped them with a unique deal ID, enabling this targeted campaign to deliver in full.

The Takeaway

ACA used inPowered AI’s custom-built CTV model to ensure their video campaign was delivered in full. By analyzing signals and stamping high-value impressions in real time with a unique deal ID, the AI drove efficient reach and strong video completion rates.

The Results

Delivered more than 400k video completions
99% Video Completion Rate