How a Leading CPG Brand Increased Media Efficiency by 59% Using Sell-Side AI

The Challenge

While a new product line from this CPG partner was generating excitement among a subset of customers, scaling their video campaign to a larger audience was proving costly.

Delivering efficient CPMs was critical, but reaching audiences likely to engage with video was proving to be expensive. The brand needed a smarter way to deliver their message at scale without burning through their budget.

The Turning Point

The brand turned to inPowered AI for help tackling the problem with a new, cutting-edge solution: Sell-Side AI.

Using relevant category data from inPowered AI’s Index Exchange partnership, inPowered AI trained a custom model built specifically to improve CPM efficiency for video. The model was hosted in Index Exchange and trained on multiple signals, including: DMA, city, state, time of day, day of week, device brand,browser and operating system meta data.

Unlike conventional PMPs or fixed lists, inPowered’s AI had unrestricted decision access and was able to evaluate every impression across the exchange in real time.

When the model identified high-potential impressions, it stamped them with a unique deal ID, delivering significant results.

The Takeaway

The campaign didn’t rely on blunt targeting or overbidding for impressions. Instead, it allowed the AI to analyze granular buying signals at scale, while also prioritizing value and audience precision.
This partnership shows that when inPowered AI develops a custom model specific to the brand and its KPIs, there is no need to compromise scale for media efficiency.

The Results

37% decrease in CPM
59% increase in media efficiency