Cleaning Brand Increases Targeted Reach by 44% with Sell-Side AI Decisioning
The Challenge
A leading CPG cleaning brand needed to scale multiple campaigns and product launches targeting moms, across both video and display formats.
Multi-Format Campaigns
Scale multiple campaigns targeting moms across video and display formats
Static Targeting Limits
Static PMP lists and audience segments made efficient reach at scale difficult
Precision & Context
Reach the right people in the right context while keeping costs down
Traditional approaches using static PMP lists and audience segments made it difficult to efficiently reach the desired audience at scale, while also keeping costs down. The brand required a more precise, data-driven solution to ensure its campaigns reached the right people in the right context.
The Solution
inPowered AI used the brand’s past campaign data to train a custom AI model designed to maximize reach among its target audience.
The model was hosted in Index Exchange and leveraged dozens of privacy-compliant signals, including:
Unlike static deal lists, the AI model evaluated every impression in real time. When it detected a high-value opportunity, it stamped that impression with a unique deal ID, allowing budget to be directed where it would be most effective.
The Results
By activating decisioning on the sell side and leveraging custom AI models, this cleaning brand achieved:
- Smarter targeting using impression-level decisioning
- Seamless activation across video and display campaigns
- Better efficiency through dynamic budget allocation
Targeted Reach
CPM (Video)
CPM (In-App Display)
CPM (In-App Video)
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