CPG Condiment Brand Cuts CPMs by Up to 69% with Sell-Side AI Decisioning
The Challenge
A major CPG condiment brand needed to efficiently reach relevant consumers across both online video and display campaigns. Scaling reach at lower costs was critical and the brand wanted to ensure spend was directed toward the most effective impressions.
Reach Relevant Consumers
Reach relevant consumers across video and display
Lower Costs
Scale reach at lower costs across video and display
Scale Reach Efficiently
Ensure spend directed toward most effective impressions
The Solution
inPowered AI leveraged the brand’s past campaign data to train a custom AI model optimized for efficient reach.
The model was hosted in Index Exchange and tapped into dozens of privacy-compliant signals, including:
With unrestricted, real-time evaluation of every impression, the AI identified the highest-likelihood opportunities and stamped them with a unique deal ID, ensuring budget flowed toward impressions most likely to deliver performance.
The Results
By shifting decisioning to the sell side, the brand was able to:
- Achieve substantial CPM reductions across both video and display
- Optimize in real time for maximum efficiency
- Unlock greater reach while remaining privacy-compliant
CPM (Video)
CPM (Display)
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