How A Leading Athletic Footwear Brand Slashed Cost Per Site Visit by 75% with Sell-Side AI

The Challenge

Despite a strong digital presence, this leading athletic footwear brand was struggling with a rising cost per site visit. CPSV was coming in at 40% above their target benchmark. The digital marketing team needed a way to drive traffic efficiently without compromising on either quality or reach.

Rising Traffic Costs

CPSV was 40% above target benchmark

Drive Efficient Traffic

Drive traffic efficiently to the website

Maintain Quality & Reach

Not compromise on quality or reach while reducing costs

The Solution

The athletic footwear brand partnered with inPowered AI to take a more intelligent approach. Instead of relying on traditional media buying strategies, they tapped into log-level DSP data to train a custom AI model. This model was specifically designed to lower their traffic costs and was hosted in Index Exchange.

The AI model had unthrottled access to every impression, giving it the power to predict in real time which impressions were most likely to drive high-quality traffic.

Signals Evaluated by our AI:

Time of Day

12 pm1 pm

Browser version

Chrome 128.0Chrome 127.3

Device OS

iOS 17iPadOS 17

Location

San Francisco, CAAtlanta, GA

When the model identified high-potential impressions, it stamped them with a unique deal ID, giving this athletic footwear brand’s campaigns a powerful edge in programmatic efficiency.

The Results

Sell-side AI with decisioning at the impression level delivers unsurpassed results. When scale meets AI-powered intelligence, performance follows. This partnership shows that custom AI PMPs aren’t just smarter, they’re transformative for brands seeking efficient, data-first growth.

Cost Per Site Visit

Performance

This athletic footwear brand's partnership with inPowered AI demonstrates that when advanced AI meets programmatic precision, brands can achieve transformative performance gains while dramatically reducing acquisition costs.