61% Reduction in Cost Per Session with inPowered AI Activated on DV360

Brand

Connecticut Children’s is 100% dedicated to caring for children, from prenatal care through childhood. The hospital system includes 40+ locations across three states and is focused on all aspects of children’s health including their physical, social, and emotional needs.

Challenge

Caring for a child when you are a new parent is stressful, but add a health issue into the mix, and the stakes feel even higher. Connecticut Children’s needed to convince local parents of the expertise and care it provides. In order to influence the hearts and minds of this targeted audience, Connecticut Children’s needed to efficiently drive high-quality traffic to its expert content and then see strong site-side engagement metrics.

Solution

inPowered AI activated on DV360 to implement both AI creative testing and an AI custom bidding algorithm to maximize high-quality traffic landing and staying on site. inPowered AI reduced the cost per site visit by 61% and reduced bounce rate by 33% during the first four days of the campaign.