Time on Site Doubled with inPowered AI Custom Bidding Activated on DV360

Brand

Green Cars is committed to educating the growing EV market about all aspects of Electric Vehicle ownership, with the ultimate goal of accelerating the adoption of sustainable vehicles. GreenCars’ gives the world an informative resource that provides free, easy access to information about zero-emission vehicles.

Challenge

Green Cars’ challenge was low awareness of their site and the resources they offer. The brand struggled with high traffic costs and poor engagement metrics, as shown by a high bounce rate.

Solution

inPowered AI activated on DV360 to implement both creative testing and a custom bidding algorithm to maximize time spent on site and reduce bounce rate. As the campaign progressed, the AI became more efficient at achieving the client’s goals.