5X Boost in ROAS with inPowered AI Activated on Taboola and Outbrain

Brand

Since its founding in 1993, The Motley Fool has dedicated itself to making the world smarter, happier, and richer. As a leader in financial publishing, it offers a wealth of daily articles that provide insightful stock picks, in-depth company analysis, and effective investing strategies. With a blend of free and premium content, The Motley Fool empowers individuals to navigate the complexities of wealth-building, ensuring that financial success is within everyone’s reach.

Challenge

Rising customer acquisition costs meant that The Motley Fool needed to find new ways to prospect efficiently to drive revenue and profits. A crowded ad market, combined with manual campaign management across Outbrain and Taboola, resulted in campaigns that were less effective at meeting goals.

Solution

inPowered AI was activated across Taboola and Outbrain to enable high-volume creative testing and real-time bid and budget optimizations. This resulted in a 5x increase in ROAS. Previously, The Motley Fool had to manually set up and optimize each campaign separately within Outbrain and Taboola, which limited their ability to test a high volume of creatives and optimize bids and budgets in real-time across multiple channels.