Outdoor Cooking & Grilling Brand Cuts CPMs by Up to 69% with Sell-Side AI Decisioning
The Challenge
A leading outdoor cooking and grilling brand wanted to efficiently reach relevant consumers across both online video and display campaigns. The challenge was to scale reach while keeping costs per impression as low as possible, ensuring that budget was directed only toward the most effective placements.
Reach Relevant Consumers
Reach relevant consumers across video and display
Low Cost Per Impression
Keep costs per impression as low as possible across campaigns
Scale Reach Efficiently
Scale reach while directing budget only to most effective placements
The Solution
inPowered AI tapped into the brand’s past campaign data to train a custom AI model designed to maximize efficiency.
The model was hosted in Index Exchange and drew on dozens of privacy-compliant signals, including:
With unrestricted real-time evaluation of every impression, the AI identified the highest-likelihood opportunities and stamped them with a unique deal ID. This ensured the budget flowed toward impressions most likely to deliver results.
The Results
By shifting to sell-side AI decisioning, the brand was able to:
- Achieve significant CPM reductions across video and display
- Optimize spend allocation dynamically at the impression level
- Increase reach efficiency while staying privacy-compliant
CPM (Video)
CPM (Display)
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