80% Reduction in Cost Per Session with inPowered AI Activated on DV360

Brand

Visit Utah is a state government entity dedicated to inspiring travelers from around the United States (and the world) to visit Utah. With a wealth of stunning scenery, natural wonders, and endless activities to suit every taste, Utah is a world-class destination.

Challenge

Families have hundreds of options when choosing their next vacation destination. Visit Utah’s challenge was to cut through the noise and show travelers why their outdoorsy, family-friendly destination should be at the top of every traveler’s ”To Visit” list. Traffic to the site was inefficient, with poor engagement and time spent metrics.

Solution

inPowered AI activated on DV360 to implement both creative testing and a custom bidding algorithm to maximize high quality traffic landing and staying on site. The AI delivered an 80% reduction in cost per session and a 35% reduction in bounce rate.